HD GIFT PRESENTATION COLLECTIONS

Challenges with the Spartan ‘switch-over’ drastically impacted the eCommerce Image team. Our inability to procure physical samples for photography meant content creation workarounds were of the utmost priority. One of the hardest hit product sectors was ROLL WRAP.

Pictured right are examples of ‘White Bodies’ I made and photographed to be digitally ‘wrapped’ with design files.

The ribbon, bow, and tag accessories are carryover items from my existing library. Using them in Photography helps bridge the ‘uncanny valley’ though requires technical Photoshop masking.

AMAZON GIFT BOXES

Continued challenges with sample procurement meant I’d be using ‘White Bodies’ to build the image carousel for Amazon Gift Boxes.

White boxes were used as stand-ins for Photography, then ‘wrapped’ digitally in Photoshop with design files.

HD TISSUE

Again, challenges with Spartan held dozens of tissue skus hostage meaning a digital workaround was required.

This process demonstrates quality and speed of image creation that exceeds our previous workflow. ‘White Body’ innovation is now the standard approach of image creation for all tissue skus.