WALMART PARTNERSHIP
I received a last-minute request for Walmart in-store merchandising imagery featuring product that was physically unavailable. The graphics at right were supplied by our client as inspiration with the request our team find a way to ‘photoshop’ different roll-wrap designs into the existing framework.
I believed a different approach would be more appropriate and ultimately yield a higher quality image. After a few quick emails confirming the route I began working on the graphic.
Relying on a strategy developed early in the Spartan challenge, I photographed and retouched ‘WHITE BODIES’ of wrapped boxes and bags to feature in the Walmart Banner.
Then I gathered and prepared design files to digitally ‘wrap’ the ‘WHITE BODIES’.
Using the ‘Vanishing Point’ filter in Photoshop I was able to create credible digital samples of product to populate a design for an in-store merchandising banner.
Within 48 hours I delivered a high quality graphic to the delight (and surprise) of all involved.
