STRATEGIC SPEC PHOTOGRAPHY
CELEBRATIONS IMAGE CAROUSEL CREATION
Driving conversations about art direction and image carousel building requires a level of strategy that requires speculative photography and inspired visual communication.
I shot and presented eCommerce’s recommendation of ‘best practice images’ for the Celebrations line. Being ‘overly’ prepared with lots of beautiful options for our clients to pick and choose from allows for easy conversations and quick decision making; saving much time and energy for all.
(Featured at right are slides from an interdepartmental meeting presentation.)
AMAZON CHRISTMAS ORNAMENT TEST
When building the Christmas tree display for a test run of ornaments to be sold on Amazon, we accounted for the likely success and expansion of quantities sold per package. In addition to one image displaying FIVE balls, we created a path to house the possibility of future quantities of six or twelve (even twenty).
A little strategic work today saves a ton of time and resources later.
